ABOUT US
Our Organization
Rooted In Hope is a 501(c)3 nonprofit organization dedicated to environmental protection and sustainable development. Our organization addresses the challenges of ecologically fragile and socially underserved regions of the world, with a particular focus on the interdependencies of forests, food, water, income, and education. We work with international partners on grassroots projects that protect and restore the planet’s natural resources, while helping rural communities find new opportunities for growth. Through knowledge-sharing, collaboration, and education, we are advancing local solutions to global challenges.
Our Story
Rooted In Hope was founded by Cathy Rodgers and her two daughters, Jenny and Katie Emick. These three women share a deep appreciation for the world’s natural resources, as well as a strong commitment to sustainability and international development. In 2010, Cathy, Jenny, and Katie established Rooted In Hope to address the growing need for environmental protection and positive social development.
Rooted In Hope’s mission was designed to meet the needs of both the environment and the communities that depend on it.
MISSION
We work at the intersection of forests, food, and water on grassroots projects that drive sustainable development in rural communities.
VISION
We envision a world where people can meet their needs and fulfill their dreams while preserving the natural resources of the planet.
Our Approach
We work to advance local solutions to global challenges by partnering with the communities we are supporting. We rely on an international network of partners, donors, and advisors to carry out our community-based initiatives.
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Promote environmental awareness through community engagement
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Recharge watersheds by improving root systems and reducing soil erosion
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Protect endangered species by restoring vital ecosystems
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Improve biodiversity by planting native species and preserving natural habitats
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Create solutions through agricultural training and resource optimization
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Increase farmer yields by using agroforestry, water management, and kitchen gardens
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Empower communities through employment opportunities and community involvement
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Educate students through participation and cross-cultural collaboration
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Stimulate local economies through job creation and income generation
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Advance sustainability through holistic projects that encourage local ownership
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Combat climate change through reforestation and forest preservation
OUR FOUNDERS
Cathy Rodgers
Co-Founder & President
Cathy is an executive with a keen passion for sustainability. She is a 33 year veteran of IBM, currently serving as Vice President of Global Opportunities, and is deeply involved in IBM’s Smarter Planet initiatives, where she helps to drive integrated sustainability solutions.
Cathy is long standing member of the Institute of Supply Management, Committee Chair for Sustainability & Social Responsibility and one of the original members of the Women Executives in Supply Management Advisory Counsel. Cathy has been a long time supporter of women and minorities in business, and was featured in the New York Times for her work with minorities in business development.
Cathy has visited close to 100 countries, and is both personally and professionally dedicated to advancing environmental and social development.
Katie Emick
Co-Founder & Executive Director
Katie has worked across many sectors managing nonprofit organizations, corporate citizenship programs, and international development projects.
She received her Bachelor’s Degree from Cal Poly State University and her Master’s Degree from Thunderbird School of Global Management. Katie worked at DISH Network where she developed and managed the companywide corporate citizenship program. She also worked in Coca-Cola’s sustainability office and at a Buenos Aires-based NGO where she led an analysis on social investment in Argentina. She now works in tech where she oversees software product launches and strategic GTM initiatives.
Katie is passionate about nonprofit work and has led several environmental and social development projects, including many of Rooted In Hope’s reforestation, drip irrigation, and sister-school programs.
Katie has visited over 50 countries and all seven continents. She recently completed her goal to run a half-marathon on every continent with her mother.
Jennifer Emick
Co-Founder & Board Member
Jennifer has worked across sectors and with cross-disciplinary teams as a researcher, strategist, graphic artist, marketing manager and program director. She is passionate about creating services that improve livelihoods and using information to drive impact.
Currently, Jennifer is a Brand Manager for Weebly. Previously, she worked as Communications Designer for an energy management company in the Silicon Valley and as the Marketing and Communications Manager for School-to-School International, a nonprofit organization focused on educational development. Jennifer has traveled to over four-dozen countries, is a Semester at Sea alumna and holds dual Bachelor’s Degrees in International Relations and Latin American Studies from the CSU, Chico.
Jennifer led a study examining the the impact of water on girls’ secondary education in rural Kenya. She has worked extensively on projects related to water, sanitation, and hygiene. Jennifer currently serves on the Board of Directors for Rooted In Hope.
